Hi, I'm Olena Bomko👋Product marketer.
I help tech/SaaS startups with marketing, messaging, and a go-to-market strategy.
what you think
before me
"We sell complex technology. People don't understand us."
"We have low conversion rates. How to change this?"
"We're not different from our competitors."
after me
"Our prospects understand what we sell."
"We increased product demo conversions."
"We increased ROI on marketing activities."
what your customers think
before me
"What the heck does this company sell?"
"They're too expensive."
"Do they have X feature?"
"I have no clue how they're DIFFERENT."
"Where is the exit button?"
after me
"I want to book a demo / try a free trial / talk to sales."
what your competitors think
before me
"We're not better than our competitors. But we'll win because we have great messaging and copywriting."
after me
"We're not good enough."
"Who is their copywriter?"
"We should hire them."
my process
1. discovery
You'll tell me what you're looking for and ask your questions. I'll explain what I do and how I can help.
Outcomes: I'll send you a Statement of Work.
Once you sign the agreement and make a 100% advance payment, we'll start with the research.
2. research
Eugene Schwartz was one of the best copywriters in history. Good news: I use his research methods.
The research consists of 3 main parts:
- company research,
- customers research,
- competitive research.
Outcomes: The Research Report.
3. strategy
The purpose of this stage is to create your messaging strategy.
And yes, we will answer the most difficult question: "How're you different?"
Outcomes: Your messaging strategy.
4. content architecture
Content architecture includes the structure and order of the content on your website. It helps shape the messaging and hierarchy.
Outcomes: Content architecture.
5. copywriting & wireframing
Using research insights, our messaging strategy, and content architecture, I’ll write copy and create wireframes for your website.
Outcomes: New copy and guidance for your designer.
my work
TechAcadeMe sells online courses for QA Engineers and Software Testers.
LucidoMedia specializes in paid advertising for plant-based e-commerce brands.
N3Team designs, builds, and manages cloud-native SaaS applications and platforms on Azure tech.
amazing folks. kind words
Jonathan A.D.
Cloud Architect
@ Verisk
"Olena's tech background makes her exceptional, one-of-a-kind. She will bring a data-driven approach that helps organise knowledge and present it as a scalable solution. Her fluency in conducting market research goes beyond strategy and efficiency."
Simone Lusenti
Co-founder @ Bugpilot
"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas."
Catherine Quiambao
Head of Marketing
@ Eaton Square
"Olena is a marketer that gets it. She's also skilled in assessing landing pages not only for design but also in terms of copy and positioning. I highly recommend her for your marketing and copywriting needs!"
"Olena is skilled in copywriting and copyediting, but also learns to do tasks beyond of that. Olena will have a successful career. She is a great person and writer, an employee you're lucky to work with."
"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%. I highly recommend Olena to any team seeking top-tier talent in marketing and content creation."
how I can help you
projects or sprint
(messaging and positioning, website, launch, LinkedIn, go-to-market)
fractional and consulting
(marketing retainers)
let's discuss your goals
Fill out this form, and I'll get back to you within 2 business day. Sometimes I respond immediately :)
If we're a good fit, we'll schedule a call. If we're not a good fit, I'll do my best to find a better resource for you.